Insights
What things cost, and how to buy them.
Four subjects, no more. Every post answers one question, carries a date, and states where its numbers came from. Nothing here is written to fill a calendar.
P1
What things cost
Real numbers for what marketing, websites and apps cost in this market, from a studio that publishes its prices.
Pricing
How much does SEO cost in Hyderabad?
What SEO costs in Hyderabad in 2026, and what moves the number: keyword count, whether content gets written, and whether technical fixes get implemented.
What does digital marketing cost in Hyderabad in 2026?
What digital marketing costs in Hyderabad: three monthly packages at ₹20,000, ₹40,000 and ₹60,000, what each one includes, and what sits on top of the fee.
P2
How to buy an agency
What to ask, what to insist on, and what it costs you when the people buying the traffic are not the people building the page.
One team for growth and buildMeta's new ad terms start on 20 November: what should Indian advertisers check?
Meta's updated Commercial and Self-Serve Ad Terms now start on 20 November 2026. What changes for Indian advertisers and agencies, and what to check first.
What does it cost you when your agency and your developers are different companies?
Hiring a marketing agency and a separate web developer? The hidden cost is the handover: four ways it leaks money, one measured example, and how to cut it.
P4
Building for the Indian buyer
UPI, cash on delivery, GST invoicing and what "fast" means on the phones your customers actually hold.
Online storesGoogle Play's 1 November deadline just passed: is your app still updatable?
Google Play now requires Android 16 (API 36) for app updates. A plain-English check for Indian app owners, plus what to fix and when to rebuild.
eMudhra's certificate compromise: does your Flutter or Firebase app need an update?
The eMudhra CA key compromise hit Flutter and Firebase apps. Which builds need an update, why an OS update is not enough, and what Indian DSC users can ignore.
What we write about
Four subjects, each with a page behind it.
- P1
What things cost
Real numbers for what marketing, websites and apps cost in this market, from a studio that publishes its prices.
Pricing - P2
How to buy an agency
What to ask, what to insist on, and what it costs you when the people buying the traffic are not the people building the page.
One team for growth and build - P3
Search in the AI era
How answer engines pick what to cite, how to measure whether they know you exist, and which parts of this are measurable yet.
SEO, AEO & GEO - P4
Building for the Indian buyer
UPI, cash on delivery, GST invoicing and what "fast" means on the phones your customers actually hold.
Online stores
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