Insights
What things cost, and how to buy them.
Four subjects, no more. Every post answers one question, carries a date, and states where its numbers came from. Nothing here is written to fill a calendar.
P1
What things cost
Real numbers for what marketing, websites and apps cost in this market, from a studio that publishes its prices.
PricingWhat we write about
Four subjects, each with a page behind it.
- P1
What things cost
Real numbers for what marketing, websites and apps cost in this market, from a studio that publishes its prices.
Pricing - P2
How to buy an agency
What to ask, what to insist on, and what it costs you when the people buying the traffic are not the people building the page.
One team for growth and build - P3
Search in the AI era
How answer engines pick what to cite, how to measure whether they know you exist, and which parts of this are measurable yet.
SEO, AEO & GEO - P4
Building for the Indian buyer
UPI, cash on delivery, GST invoicing and what "fast" means on the phones your customers actually hold.
Online stores
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